[Skip to Content]

Your Aurora Sporting Goods Store

Play It Again Sports Aurora specializes in the business of new and used sporting goods and fitness equipment and has made a name for itself as a high-value alternative to the average big box sporting goods retailers.

Play It Again Sports Aurora opened its doors in 1992. In August of 2014 Vickie Hassemer bought the business and put a stronger emphasis on incorporating new, name-brand inventory into the product mix, with an added emphasis on exceptional quality for cost in every category including football, fitness, baseball/softball, hockey, lacrosse, and snowsports (to name a few).

Thanks to our loyal customers, Play It Again Sports Aurora is now consistently ranked in the TOP 20 nationally in annual sales out of the nearly 450 Play It Again Sports stores!

With a strong emphasis on friendly, excellent customer service, the top name brand products both new and used, and the best prices in the industry, Play It Again Sports Aurora vows to continue to give local shoppers the service, selection, and low prices they have come to expect for years to come.

We would like to extend a heartfelt thank you to all of our loyal customers for all of their support over the last 25 years. We hope you'll continue to choose us as your preferred sporting goods retailer for the next 25 years and more!


We are definitely sports enthusiasts, to say the least, but it does not stop there. Along with knowing the ins and outs of the sports that we specialize in, our staff is also extremely experienced when it comes to the intimate details of the equipment that is used in your particular sport. Whether it is a specific fitness question based on performance, rehab needs or internal components and quality, or you just want to know the difference between one brand of snowboard and the next, we can confidently answer any and all of your sports specific questions.

What's It Worth?

We are always looking to buy gently used gear.
Submit your gear and we will tell you what it is worth and if we can buy it.

Location Info

Our location map
18851 E Hampden Ave Unit 185
Aurora, CO 80013
Look for stores with the Gold Standard Seal. They have been recognized for achieving the highest standards in Product, Quality, Operations and Customer Service.
This store accepts gift cards

Store Hours

Mon:10:00 AM - 07:00 PM
Tues:10:00 AM - 07:00 PM
Wed:10:00 AM - 07:00 PM
Thu:10:00 AM - 07:00 PM
Fri:10:00 AM - 07:00 PM
Sat:10:00 AM - 07:00 PM
Sun:10:00 AM - 04:00 PM

Contact Store


for News and Promotions